There are a thousand good reasons to start your own business. You may want more toys, need to build a college fund, or want to pay off debt. You may just want to do it for the pure joy of accomplishment. All are good reasons, but probably the best is to prepare for an uncertain future. Rapidly changing technology can make your job obsolete almost overnight. Companies gain and lose by the decisions of their leaders, which may not always be competent or have your best interests at heart. Last, the government has taken a radical lurch toward socialism. Higher taxes for jobholders are a near-certainty. Some predict consequences even more dire.
Some people I talk to think this is the time to hunker down. I disagree. Being frugal is fine, as far as it goes. Investing your money is probably wiser than that jet ski right now, unless you make money riding a jet ski. Buying a used car makes sense, as does shopping around for the best deal on life’s other necessities. None of these will save you, though, when income from your job stops coming in.
I think that this is the time to become an entrepreneur. Forget the stereotype of the steely-jawed hero, silk scarf fluttering in the breeze or the socially-inept genius who invents the next Big Thing. Think more in terms of the regular person, like you and me, who knows how to do some things better than other people do. Ones who may want to hang on to that job while they build a side-stream of income.
Where to start? Learning, that is where. My dream is to help people who want to build a business learn how to do so easily and affordably. Entrescape now offers a course in fundamentals for entrepreneurs. More are being created and will be available over the coming months. There is also a free guest login to the Entrescape community, where we will be providing a forum for questions and free limited access to course materials. Visit us at entrescape.com and release your entrepreneurial spirit.