Destination You

So if social networking leads people to you, what then?  In a sense, the destination is always you.  No matter whether you sell dog food or surgical instruments, you and your values are a part of the exchange.  The first step in creating a second income is to ask yourself what benefit you bring to others that they cannot easily get elsewhere.

A local business here where I live is a great example.  Some time ago, I talked about the lady who founded Specs Around Town.  Tired of being unable to find eyeglass frames she liked, she starting selling them by appointment, visiting customers in their homes.  Who’d have thought it?  After a while, she earned enough business to open a boutique, though she still makes “house calls.”

You just can’t find a better example of zeroing in on something unique and personal to build a business around.  Her frustration helped launch a thriving business.  That prompts the rest of us to ask ourselves, “What can I do to help other people?”  Wish there were more sugar-free recipes?  Start a web site/blog discussing that topic, then write a recipe book.  Think there are not enough clothes tailored for people with disabilities?  Make some and start going to people’s homes to sell them.

The world needs you–your solutions, your ideas, your contributions.  Figure out how to start pulling people in to your gravitational field and making their lives better.  You will add to your own wealth and make the world a better place just by being you.

__________

Terry thinks you can do it.  Prove him right.

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Filed under business, economy, entrepreneurship, jobs, money, retirement

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